Madame Brasserie · Eiffel Tower
“98% of our guests read the menu on a smartphone.”
Read the transcript
Maxime Bourret: My name is Maxime Bourret, I’m 38 and I’m the dining room manager at Madame Brasserie. I came to the Eiffel Tower four years ago, then we closed the 58 Tour Eiffel before working on the project, the renovation and the opening of this brasserie, on 6 June 2022, six months ago. Madame Brasserie is open seven days a week.
We have two sittings at lunch and two at dinner, with a 230-seat dining room upstairs. And then there’s the lounge, with around fifty seats, open all day. We wanted to go digital and have paperless menus.
We used to print a huge amount, so there was a lot of waste, a lot of paper thrown away. 98% of our guests read the menu on a smartphone, digitally. So we went digital with WiicMenu. We have access to the WiicMenu back office, which lets us make changes quite easily when a dish runs out or an ingredient changes. It lets us adapt to the chef’s various constraints and to instructions on seasonal produce, because there’s always something like that.
Guests tap their little flag to read the menu in their native language, and it makes exchanges between the guest and the business owner easier.
We had long discussions with WiicMenu during the Madame Brasserie project. It struck us as a professional solution, with a serious team. So we went for it with them.

